Here's your MATCH! BEERS Heineken Lager How did this sudden pseudo-sophistication happen? Beer labels are now as important as the label on a French woman’s handbag. And what does Heineken say about you? Persistent, witty and you probably love soccer (sorry, football). With a beer in your hand, in a haven for high heels, bling and bubbles, you could feel like royalty (or Eurotrash), but you’re at home no matter how you look at it.